Тепловые карты и клики
Аналитика и отчёты · 4 мин чтения
Types of Heatmaps
- Click Heatmap — shows where users click most frequently. Identify which elements attract attention.
- Scroll Map — shows how far users scroll down the page. Discover if your CTA is below the fold.
Viewing Heatmaps
- Go to Heatmaps in the sidebar.
- Select a pre-landing page.
- Choose the date range and heatmap type.
- Toggle between mobile and desktop views.
Actionable Insights
- If users click on non-interactive elements, consider making them clickable.
- If scroll depth drops sharply, move important content higher.
- Compare heatmaps before and after page changes to measure impact.