Воронки и аналитика

What Are Funnels?

Funnels let you define a sequence of steps a user should take and measure drop-off at each stage. This helps identify exactly where you're losing potential customers.

Creating a Funnel

1. Go to Funnels in the sidebar.
2. Click Create Funnel.
3. Add steps in order (e.g., Page View → Bot Start → Subscribe → Purchase).
4. Set the conversion window (how long a user has to complete the funnel).

Reading Funnel Data

• Step conversion rate — percentage of users moving from one step to the next.
• Overall conversion rate — percentage completing the entire funnel.
• Median time between steps — how long users take at each stage.
• Sankey diagram — visual flow showing where users go when they drop off.

Optimization Tips

• Focus on the step with the highest drop-off rate first.
• Compare funnels by traffic source to find your best-performing channels.
• Use A/B testing on the weakest step.