Smart Links & Conditional Routing

What Are Smart Links?

Smart Links dynamically route users to different destinations based on conditions — device type, operating system, country, or custom parameters.

Routing Rules

• Device-based — send iOS users to App Store, Android users to Play Store, desktop to web.
• Geo-based — redirect users to region-specific landing pages or bots.
• Parameter-based — route based on UTM parameters or custom query strings.
• Time-based — different destinations during business hours vs. off-hours.

Deep Links

Smart Links support Telegram deep links. The link detects whether the user has Telegram installed and opens the app directly, or falls back to Telegram Web.

Use Cases

• Multi-language campaigns routing to localized bots
• Cross-platform app promotion
• A/B testing with different destinations
• Affiliate link rotation