Doubling E-com Sales with Server-Side Pixel Tracking
A fashion brand selling through Telegram mini-apps lost 40% of conversion data due to iOS 14+ restrictions. By deploying GramPixel's server-side pixel, they recaptured all purchase events and fed them back to Meta's CAPI — unlocking Lookalike audiences that drove 2.3x ROAS.
"We went from losing half our data to having 98% match rate on Meta CAPI. Our Lookalike audiences actually work again...."
2.3x
ROAS
-35%
CPA
5,200+
Tracked Purchases