Facebook Conversions API (CAPI)

Why Use CAPI?

Facebook's Conversions API (CAPI) lets you send conversion events directly from your server to Meta, bypassing browser restrictions and ad blockers. Combined with GramPixel's tracking, you get near-100% match rates.

Setup

1. Go to Integrations in the sidebar.
2. Find Facebook / Meta and click Connect.
3. Enter your Pixel ID and Access Token (from Meta Events Manager).
4. Select which events to forward (e.g., Subscribe, Purchase, Lead).
5. Click Save & Test.

Event Mapping

• Subscribe (channel join) → Subscribe
• BotStart → Lead
• Purchase → Purchase

Deduplication

GramPixel automatically includes event_id and fbp/fbc parameters to prevent duplicate events when both browser pixel and CAPI are active.