Pre-Landing Pages: Why and How
Building Prelandings · 5 min read
Why Use Pre-Landings?
A pre-landing page sits between your ad and the Telegram destination. It serves several critical purposes:
- Capture tracking data — before users enter Telegram (where browser tracking stops), the pre-landing captures all click IDs, UTM parameters, and device info.
- Warm up users — increase conversion rates with compelling content before asking users to join.
- Qualify traffic — filter out uninterested users before they reach your bot.
- Ad policy compliance — many ad networks require a landing page between the ad and a messaging platform.
Creating a Pre-Landing
- Go to Prelanders in the sidebar.
- Click Create Prelanding.
- Choose a template or start from scratch.
- Configure the name, slug, domain, bot association, and theme.
Features
- Visual builder with mobile-responsive templates
- Auto-invite link generation
- A/B testing support
- Custom code injection (head/body)
- Built-in GramPixel pixel integration