Теплові карти та кліки

Аналитика и отчёты · 4 хв чтения

Types of Heatmaps

  • Click Heatmap — shows where users click most frequently. Identify which elements attract attention.
  • Scroll Map — shows how far users scroll down the page. Discover if your CTA is below the fold.

Viewing Heatmaps

  1. Go to Heatmaps in the sidebar.
  2. Select a pre-landing page.
  3. Choose the date range and heatmap type.
  4. Toggle between mobile and desktop views.

Actionable Insights

  • If users click on non-interactive elements, consider making them clickable.
  • If scroll depth drops sharply, move important content higher.
  • Compare heatmaps before and after page changes to measure impact.

Полезно?