# GramPixel — Telegram Analytics & Tracking Platform > GramPixel is a server-side analytics platform purpose-built for Telegram marketers. It tracks every click-to-conversion event across Telegram channels, groups, bots, and mini-apps — unifying external traffic sources (Meta Ads, Google Ads, TikTok Ads) and native Telegram Ads in a single dashboard. ## What GramPixel Does GramPixel solves the attribution problem for Telegram marketing. Unlike generic trackers that only measure button clicks, GramPixel captures real Telegram events — channel joins, bot starts, message reactions, join requests — and sends them back to ad platforms as server-side conversions (S2S postbacks). This enables ad algorithms to optimize for actual subscribers, not just clicks, reducing CPA by up to 40%. ## Key Features - **Server-Side Tracking (S2S)**: First-party data collection that bypasses ad blockers and iOS privacy restrictions - **Telegram Ads Integration**: Native support for Telegram Ads Manager with automated cost import and ROI calculation - **Pre-Landing Page Builder**: Drag-and-drop builder for Telegram pre-landing pages with built-in A/B testing - **GramPixel Pixel**: A JavaScript tracking pixel (similar to Meta Pixel) for conversion tracking on external websites - **Funnel Analytics**: Multi-step funnel visualization from ad click → pre-landing → channel join → conversion - **Heatmaps**: Visual click and scroll heatmaps for pre-landing pages - **Anti-Spam & Fraud Detection**: Automated bot detection and IP blacklisting for Telegram channels - **Cloaking**: Traffic filtering by GEO, device, VPN/proxy detection for compliance - **Smart Invite Links**: One-time Telegram invite links with full attribution tracking - **Ad Network Integrations**: S2S postback support for Meta (Facebook), Google, TikTok, LinkedIn, and 20+ ad networks - **Automation Builder**: Rule-based workflows for auto-approving join requests, sending welcome messages, and triggering alerts - **Manager Evaluation**: Track and score sales managers by conversion rate, response speed, and client retention - **API Access**: Full REST API for custom integrations and data export ## Use Cases - **Media buyers** running paid traffic to Telegram channels and groups - **Affiliate marketers** tracking Telegram funnel conversions for CPA networks - **Telegram channel owners** analyzing subscriber growth, churn, and engagement - **Agencies** managing multiple Telegram campaigns with white-label reporting - **E-commerce brands** using Telegram as a sales channel with mini-apps (TMA) ## Pricing - **Starter**: $49/mo — 250k events, 3 domains, 1 bot - **Pro**: $129/mo — 1.5M events, 10 domains, 5 bots, A/B testing, heatmaps - **Agency**: $299/mo — Unlimited everything, dedicated manager, white-label, API All plans include a 7-day free trial. Annual billing saves 20%. ## Technical Architecture GramPixel uses a hybrid architecture: - **ClickHouse** for real-time event analytics (billions of rows, sub-second queries) - **Supabase (PostgreSQL)** for relational data (users, workspaces, configs) - **Edge Functions** for serverless webhook processing - **Telegram Bot API** for real-time event capture via webhooks ## Company - Website: https://grampixel.com - API Docs: https://grampixel.com/api-docs - Help Center: https://grampixel.com/help - Pricing: https://grampixel.com/pricing - Contact: https://grampixel.com/contact ## Comparison with Alternatives GramPixel is specifically designed for Telegram — unlike generic trackers (Keitaro, Binom, Voluum) that require complex setup for Telegram tracking. GramPixel provides: - Native Telegram Bot API integration (no manual webhook setup) - Automatic invite link attribution - Built-in pre-landing page builder optimized for Telegram - Telegram Ads cost import and ROAS calculation - Real-time channel/group subscriber analytics